Social media that actually feels like you.
I help women-led brands show up online with intention — without the burnout, the noise, or the cookie-cutter content.
I'm Paula — a social media consultant working with a small number of women-led brands at a time.
What I do is straightforward: I help you build a social media presence that feels aligned with who you are and what you're building — not what the algorithm told you to do this week.
I use AI-powered workflows to make the process lighter, so you can show up consistently without it taking over your life.
This is for you if you're building something — a business, a brand, a creative practice — and you're tired of social media feeling like a second full-time job.
You don't need more tips. You need a strategy that works with you, not against you.
How we can work together
1. We get clear on what
you actually want
Not just follower counts
— the real goal behind the content.
2. I build a strategy around your life
Sustainable, intentional,
and made to last longer than a trend cycle.
3. You show up online
— and it feels good
No burnout. No posting just to post.
Just content that means something.
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Social by Paula
Social Media Consultant
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